Spring Breakers

Red Rabbit arranged for James Franco to wear Supra Shoes in the hit movie Spring Breakers starring Selena Gomez. It was a tremendous success as the brand leveraged the content to reach a wide range of new consumers.

Metrics:

• 100 Million Impressions.
• 218% increase in sales month over month after release.
• 67% Rotten Tomatoes Rating.

The brand did a widespread campaign surrounding the release, utilizing our ability to get permissions for the clip from studios.