Iron Man 3

Tucked away in Billionaire Tony Stark’s basement, we arranged for Hundred Acre Wines to be stored and prominently drunk by Robert Downy Jr in Iron Man 3.

Hundred Acre wine is a highly sought after product that sells out up to 2.5 years in advance. Developed in small batches and sold at $300/bottle retail and up to $1500/bottle at restaurants it is a premium product. Red Rabbit secured Hundred Acre in the pinnacle of all film scenes for a luxury brand – poured and sipped in the private wine cellar at Tony Stark’s mansion in “Iron Man 3”.

Metrics

RESULTS: Hundred Acre Wines saw a 1000% sales lift month over month for close to four months making this one a perfect case study for brand product placement sales capabilities.