Bad Boys 3

Known for its class and luxury, Girard-Perregaux wanted to be placed on one of the most premiere actors of our generation in a movie that was going to make large waves. We arranged for Will Smith to wear the watch in over 91% of the frames featuring Will Smith, making this one of our most prominent placements to date.

Metrics:

• Product worn in over 91% of scenes featuring Will Smith.
• Over 300 Million Box Office.
• 77% Rotten Tomatoes Rating.

In addition we also placed Double Cross Vodka and Duke Bourbon whiskey in the whiskey cabinet with Martin Lawrence.